Celebrities missing in UK ads
In the United Kingdom the use of celebrities in advertising is declining. A new report by WPP research points out only one in eight ads now feature a celebrity, marking a decline in usage from 21 to 13...
View ArticleL’Oréal launches an advergame party on MSN
In Italy, L’Orèal Paris is promoting its new Party Proof gel with an advergame on MSN.it. In order to play, users need to register, and automatically access a draw which will give away 1000 music...
View ArticleFuel for Life: are you alive?
Fuel for Life finally got legalized, the teaser phase is over and the new fragrance has been unveiled. If you go on Diesel.com you’ll see how they’ve decided to take a new, unusual approach to...
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L’Oreal and the Photoshop dilemma
L’Oreal Men Expert is committed to explain men how to take (or make) the perfect picture for their Facebook profile. The video is rather amusing, and it shows the wonders of Photoshop retouch, an art...
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